Supporting Fairtrade

Fairtrade Fortnight is just around the corner from 28th Februry to 6th March.

This year we’re inviting you to support Fairtrade, which in turn supports farmers and workers, allowing them to receive a better deal.

Why Fairtrade?

The people who grow the things we love to eat, drink and wear deserve to be paid fairly for their work. With a stable income, they can invest in their communities and break the cycle of poverty.

Through Fairtrade, farmers have the chance to educate their children, improve their housing and invest in clean water to keep their community healthy. Fairtrade can transform whole communities, but only if enough people choose to support it. Read more about Fairtrade Fortnight here.

How does JustIngredients support Fairtrade?

Here at JustIngredients we have a range of Fairtrade products sourced from small to medium farming cooperatives in Sri Lanka.

The co-operatives work together to improve the condition and productivity of their land – by converting to environmentally friendly farming practices, adhering to Organic principles and respecting the local ecological ethics.

Ethical Trading

JustIngredients is committed to Ethical Trading. We have longstanding relationships with all our suppliers and as a company we operate within the Ethical Trade Initiative Base Code. All of our suppliers must agree to adhere to requirements relating to employee equality, living wages, safe working conditions and more. Click here to learn more about the Ethical Trade Initiative.

How can I support Fairtrade?


It’s evident that supporting Fairtrade is beneficial but how can you support Fairtrade? It’s simple, all you have to do is keep an eye out for the Fairtrade logo. This logo indicates that the product you’re purchasing meets the Fairtrade requirements.



What difference does Fairtrade make?

Economic Benefits: The Fairtrade minimum price is a safety net that supports farmers to become more income-secure and less vulnerable to poverty. They also earn a Fairtrade Premium to

invest into projects of their choice. Fairtrade is gradually empowering communities to organise into co-operatives and improve their negotiating position within the supply chain. This can enable them to negotiate a higher price for their product than the conventional market price.

Environmental Benefits: The Fairtrade Standards cover key areas for environmental protection, including energy use, soil and water quality, biodiversity protection, prohibition of genetically modified organisms and harmful chemicals, and waste management. The standards promote training for farmers includcing advice on switching to environmentally friendly practices.

Consumer Awareness: 9 in 10 UK consumers recognise the Fairtrade mark. 85% of British consumers trust the Fairtrade mark. 70% who have seen the Fairtrade mark would recommend it to friends.

Social Benefits: Fairtrade farmers and workers often feel a real sense of control over their future with greater power and stronger voice. Fairtrade can provide producer support and expertise in deepening gender equality. Fairtrade can support workers to realise their rights and negotiate the terms and conditions of their work through trade unions collective bargaining. Workers on Fairtrade certified plantations highly value the investments they make through the Fairtrade Premium in education, housing, schools and medical facilities for their communities.

About the Author


As an animal lover and baking enthusiast, Georgia can often be found experimenting with plant-based recipes in her kitchen.

Share this Post