What is Fairtrade? 🤔
The people who grow the things we love to eat, drink and wear deserve to be paid fairly for their work. With a stable income, they can invest in their communities and break the cycle of poverty.
Through Fairtrade, farmers have the chance to educate their children, improve their housing and invest in clean water to keep their community healthy. Fairtrade can transform whole communities, but only if enough people choose to support it.
Why should you make 2021 a fair one? 🤔
Price: The Fairtrade Premium and the Fairtrade Minimum Price are driving real change, right now. The Fairtrade Minimum Price provides a safety net that protects farmers from low prices for their crops.
Premium: Fairtrade farmers and workers choose how they spend the Fairtrade Premium, which they can use to make their farms and communities stronger. It also allows them to invest in different ways of making money, so that they are less reliant on the unpredictable cocoa market. Read more about the Fairtrade Premium
Women’s empowerment: Fairtrade is also supporting more women cocoa farmers to take the reins and stand tall alongside men. Fairtrade Standards make sure that they have a voice in their community, are represented in decision-making and benefit from Fairtrade. We know that independent income in the hands of women brings positive change to communities even faster.
Environment: While you can’t protect the planet without protecting its people first, rigorous Fairtrade Standards support farmers to protect the environment and the Fairtrade Premium is enabling them to invest in climate resilience and adaptation.
How to choose Fairtrade in the New Year 🌱
Keep an eye out for the Fairtrade logo when shopping (it really is that simple!)
For two weeks each year at the end of February and start of March, thousands of individuals, companies and groups across the UK come together to share the stories of the people who grow our food and drinks who grow the cotton in our clothes, people who are often exploited and underpaid. Take part in Fairtrade Fortnight from 22nd February to 7th March 2021.
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