Goji berries: The celebrity of the superfood world

These shrivelled red berries are probably one of the most well-known superfoods out there. With celebrities like Madonna raving about the health benefits of goji berries, it’s hard not to find yourself asking, ‘Should I be eating these too?!’ And the answer, probably yes!

The Chinese and Tibetans have been using goji berries for hundreds of years, so there’s sure to be some great benefits to eating these sweet, so-called ‘longevity’ berries. Read on to discover just a few…

Promotes healthy skin

Did you know that the red and blue colouring of berries are made up from its own unique blend of antioxidants? Fact right there! Therefore similarly to the benefits you get from eating other colourful berries, goji berries are packed with anti-oxidants and, in particular, a pigment called beta-carotene, which helps promote healthy, clear skin. And even better than that, goji berries…

Contains anti-ageing properties

Goji berries are known to have unique polysaccharides molecules LBP1, LBP2, LPB3 and LPB4 – which aren’t found in any other plant! These molecules work together to fortify the immune system and stimulate the pituitary gland to produce more Human Growth Hormone… which can amazingly slow down and even reverse some of the effects of aging.

Improved mood & wellness

The goji berry is an adaptogen, a term used to describe a substance with a combination of therapeutic actions believed to harmonise functions of the entire body, resulting in enhanced stamina, strength, mood and energy.

In a 2008 study entitled Goji berry juice improves energy, happiness: A study by Lorraine Heller, after two weeks of consuming goji juice, 80% of respondents reported better sleep, focus and calmness and around 60% also reported feelings of improved health and happiness. So there you have it, snacking on these brightly coloured berries can make you happier!

Protects your eyesight

A study published in February 2011 in ‘Optometry and Vision Science’ reported that eating goji berries daily can help reduce the degeneration of the eyesight of elderly patients, thanks to the compound taurine. It has also been found to be beneficial in slowing down the development of eye conditions related to diabetes.

Boosts the immune system

For centuries, people in China and Tibet that have customarily eaten goji berries have been documented to live longer and lead healthier lives… Sounds amazing right? But take it with a pinch of salt. Eating goji berries daily isn’t going to make you invincible, but it can help boost your immune system!

Improves digestion

Great news! Goji berries are low in calories and high in fiber and zinc, both of which are essential in helping you digest food more efficiently and you know… keep things ticking like clockwork. If you get what we mean.


Disclaimer: Whilst every effort has been made to source the most up to date and accurate information, we cannot guarantee that remedies in our articles are effective, when in doubt, consult your GP or a qualified Medicinal Herbalist. Remember also that herbal remedies can be dangerous under certain circumstances therefore you should always seek medical advice before self-treating with a homemade remedy, especially if you are pregnant, breast feeding or suffer from any known illness which could be adversely affected by self-treatment.

About the Author


As an animal lover and baking enthusiast, Georgia can often be found experimenting with plant-based recipes in her kitchen.

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